UX myths debunked: #1 The fold

From the perfect font size to what constitutes too many clicks, there are many widely held false beliefs that I encounter as a UX practitioner. Holding on to such misbeliefs is downright detrimental to designing and developing great digital experiences. By responding to how we think people behave, we fail to accommodate how they actually do behave. I recently tackled five common UX myths in a short article for Research Information and this series of posts will explore those ideas in more detail. Continue reading