10 key trends in digital publishing and what they mean for your ROI

Every now and then it pays to take a bit of a drone’s-eye view of your area of practice and chart out the key areas where the landscape is changing fastest. On my most recent survey of this kind – looking at the digital publishing landscape – it occurred to me that the totality of what I could see was having a drastic effect on one particular area of corporate planning: return-on-investment (ROI) calculations. In a nutshell: how do you calculate ROI intelligently when the nature of your investments is becoming so diverse and so fast-changing? Continue reading