Our world is driven by data. You may THINK that you decided to buy a new blue sweater at the mall last Thursday, but in fact the retailer analyzed data that drove marketing that ultimately lead you to purchase that sweater at the specific time and place that you bought it. Like it or not, it’s a fact of (business) life.
Data drives every aspect of other businesses, and of course we use it in ours as well after all, scholarly publishing is as much a business as it is a service to science. But are we using data enough; do we have the right data; and are we looking at the results in a meaningful way? Continue reading