Good user experience design delivers more than stimulating visual design. Users should move seamlessly through a product or site, getting what they need when they need it, without expend any effort. The user should get to their goal efficiently and feel positive and satisfied. They may even recognize that the organization has thought about their needs. These user outcomes and emotions deliver a great user experience, creating true customer satisfaction and brand loyalty.
At HighWire, our approach to user-centered design follows three core principles. Our collaborative approach and expertise results in award-winning products, delivered on time, on budget, and on-brief. Continue reading
By Colin Caveney, Consultancy Director
What additional services can HighWire provide?
We offer a range of strategic consulting and design services. Together, we identify the services that will best meet each publisher’s goals, and create a tailored service package. Projects may be short with immediate deliverables, or take a few months to do a deeper analysis, or provide on-going support. Whether we are developing a new data visualization platform for students or updating a clinical resource for physicians, our approach encompasses four key areas:
- Data Analysis
- Usage & Analytics
- Design & User Experience
- Best Practices for Implementation
From: Alexandra Bash, Director of Product Management, HighWire
Publishers have more to share than research findings. News coverage of how the latest findings you publish affect the world, announcements of grants and awards, policy developments and industry news are all relevant to your audience. On your website, you may want to feature profiles of your members and authors and their contributions to your publications. Continue reading
A blog from Linda Treffinger, Sales Director, Business Development
Attending the Charleston Conference is a right of passage in the scholarly publishing industry. Over the years I’ve planned panels, scheduled meetings, but something always got in the way of my actually going to the Conference. So it was with some pleasure that I attended the 36th annual meeting in Charleston this year. Continue reading
The 2016 Fall HighWire Publishers’ Meeting took place this past September in Washington DC, bringing together representatives from publishers across the spectrum of scholarly communications for three days of presentation and discussion. One of the highlights was a panel – ‘The Many Pragmatic Uses of Impact Vizor’ – where three publishers presented ways in which Impact Vizor has been used to answer questions about their journal program and make more informed strategic decisions. Continue reading
A guest post by Susan King, Executive Director, Rockefeller University Press and Chair, Board of Directors, CHORUS
I’ve been honored to serve as Chair of the CHORUS Board of Directors since its inception. CHORUS has been around since 2013 when publishers began working closely with funding agencies to create sustainable public access to published, peer-reviewed content. A not-for-profit service, CHORUS enables and tracks an increasing number of publicly available articles reporting on research across disciplines, funded by US and global federal agencies and foundations. Our cost-effective approach guides publishers as they integrate existing standards, identifiers, best practices, and open APIs to adapt workflows to monitor compliance at multiple agencies and help authors to more easily fulfill the diverse requirements.
Our world is driven by data. You may THINK that you decided to buy a new blue sweater at the mall last Thursday, but in fact the retailer analyzed data that drove marketing that ultimately lead you to purchase that sweater at the specific time and place that you bought it. Like it or not, it’s a fact of (business) life.
Data drives every aspect of other businesses, and of course we use it in ours as well after all, scholarly publishing is as much a business as it is a service to science. But are we using data enough; do we have the right data; and are we looking at the results in a meaningful way? Continue reading