The fourth paradigm of science brings with it an onslaught of data. Quantitative, qualitative, direct and anecdotal, it’s an often-acknowledged fact that the ability to collect and share vast quantities of data is the greatest change in scientific research of our times. With this new opportunity comes inherent challenges in the comprehension of data. Continue reading
Our world is driven by data. You may THINK that you decided to buy a new blue sweater at the mall last Thursday, but in fact the retailer analyzed data that drove marketing that ultimately lead you to purchase that sweater at the specific time and place that you bought it. Like it or not, it’s a fact of (business) life.
Data drives every aspect of other businesses, and of course we use it in ours as well after all, scholarly publishing is as much a business as it is a service to science. But are we using data enough; do we have the right data; and are we looking at the results in a meaningful way? Continue reading
It’s likely that you’ve only recently settled on your pricing for 2017 – but is your approach ensuring your subscribers are getting the best value for their money, and are you realizing the potential for growth with new customers? A tiered pricing structure can help with both. Continue reading
I’ve written about Impact Vizor before , and some of the opportunities it helps you identify for your journal program. As with the full suite of Vizors, Impact Vizor has been designed around the idea that a better view of your data can help you make better decisions, but today I’d like to delve a little deeper into how you might go about using these in a specific business context. Continue reading
Maya Sommers, Senior Project Manager, PMP, CSM
When an organization decides to invest in a new website for a journal or journal program, we share in their excitement for delivering a great, new experience for readers. The process of creating the website – from concept to launch – also needs to be a great experience for the publisher. Continue reading
With the recent release of the 2016 Journal Impact Factors (JIF) we’ve seen the accompanying annual flurry of publicity and controversy. The recent announcement that American Society of Microbiology (ASM) – as a society, not only as a journal publisher — will join the growing list of signatories to DORA (Declaration on Research Assessment) is a reminder that there is a strongly recognized need to improve the ways in which the outputs of scientific research are evaluated, and that the JIF alone is not it. Continue reading
What is integrated content?
‘Integrated content’ is one of those terms that does the rounds in scholarly and professional publishing, while meaning vastly different things depending on the context. The term has stood variously for the combination of content types on a platform, such as journal articles and ebooks, or for the merging of in-house editorial and production procedures. Defined here as the intelligent integration of different kinds of content on the same platform, or even within the same content container, such as a webpage or monograph, integrated content is the future of digital publishing. Continue reading